Edena, Citroen and Bach: Brands as patrons of the arts

Into the world of Edena — the weirdest most wonderful B2B branded content I’ve seen

As both a bit of a nerd and a hoarder, my house is filled with books, graphic novels and magazines I buy but don’t always get round to reading.

By week three of lockdown, I finally sat down and read Edena by Moebius. (AKA French artist and cartoonist, Jean Giraud). What I hadn’t realised before I read it, was that it was actually an incredibly beautiful and astounding piece of branded content. (The dreaded phrase.)