Oliver FeldwickWhat we can learn about strategy from boardgamesBoardgame design can teach us a lot about strategy, tactics and risk. This piece looks at some of the key lessons we can learn.11 min read·Nov 8, 2020--1--1
Oliver FeldwickCoping With Cosmic Horror(What HP Lovecraft can and can’t teach us about the human condition)6 min read·Sep 8, 2020----
Oliver FeldwickDog-vertising (yes, it really is that simple)… Or why we need more Good Honest Ads.7 min read·Aug 20, 2020----
Oliver FeldwickWhat We Talk About When We Talk About (Brand) LoveThis is a piece I wrote for BrandZ on why we should, perhaps, be a bit less loose with the ‘L word’ in branding.4 min read·Jun 22, 2020----
Oliver FeldwickEdena, Citroen and Bach: Brands as patrons of the artsInto the world of Edena — the weirdest most wonderful B2B branded content I’ve seen6 min read·Apr 13, 2020----
Oliver FeldwickIn pursuit of Enlightened Brand ValueThis is an article I wrote for the BrandZ UK 75 Most Valuable Brands 2019 report — you can see it (and the rest of the report) here…5 min read·Oct 23, 2019----
Oliver FeldwickSix strategies for playing Monopoly (or why Monopoly is terrible and what you can do about it)The surprising history behind Monopoly and strategies for getting the most out of it9 min read·Dec 12, 2018----
Oliver FeldwickGoing slower to go fasterWhy whatever stage you are at, in running or in life, sometimes you simply need to go slower, in order to go faster.4 min read·Nov 12, 2018----
Oliver FeldwickinBecoming Human: Artificial Intelligence MagazineWhat is art, in an age of AI?There’s a thought experiment about forgeries, where you imagine that you fall in love with a painting — it elicits a powerful emotional…4 min read·Nov 9, 2018----
Oliver FeldwickFixing The Distraction EconomyHow we broke the attention economy went wrong and what we can do about it10 min read·Nov 8, 2018----