Oliver FeldwickWhat we can learn about strategy from boardgamesBoardgame design can teach us a lot about strategy, tactics and risk. This piece looks at some of the key lessons we can learn.Nov 8, 20201Nov 8, 20201
Oliver FeldwickCoping With Cosmic Horror(What HP Lovecraft can and can’t teach us about the human condition)Sep 8, 2020Sep 8, 2020
Oliver FeldwickDog-vertising (yes, it really is that simple)… Or why we need more Good Honest Ads.Aug 20, 2020Aug 20, 2020
Oliver FeldwickWhat We Talk About When We Talk About (Brand) LoveThis is a piece I wrote for BrandZ on why we should, perhaps, be a bit less loose with the ‘L word’ in branding.Jun 22, 2020Jun 22, 2020
Oliver FeldwickEdena, Citroen and Bach: Brands as patrons of the artsInto the world of Edena — the weirdest most wonderful B2B branded content I’ve seenApr 13, 2020Apr 13, 2020
Oliver FeldwickIn pursuit of Enlightened Brand ValueThis is an article I wrote for the BrandZ UK 75 Most Valuable Brands 2019 report — you can see it (and the rest of the report) here…Oct 23, 2019Oct 23, 2019
Oliver FeldwickSix strategies for playing Monopoly (or why Monopoly is terrible and what you can do about it)The surprising history behind Monopoly and strategies for getting the most out of itDec 12, 2018Dec 12, 2018
Oliver FeldwickGoing slower to go fasterWhy whatever stage you are at, in running or in life, sometimes you simply need to go slower, in order to go faster.Nov 12, 2018Nov 12, 2018
Oliver FeldwickinBecoming Human: Artificial Intelligence MagazineWhat is art, in an age of AI?There’s a thought experiment about forgeries, where you imagine that you fall in love with a painting — it elicits a powerful emotional…Nov 9, 2018Nov 9, 2018
Oliver FeldwickFixing The Distraction EconomyHow we broke the attention economy went wrong and what we can do about itNov 8, 2018Nov 8, 2018
